Established in 1970, Al Masaood Group is a family business that operates 21 global brands, contributing extensively to the success story, economic growth, and diversity of the region. With three main verticals – automotive, industrial, and real estate – Al Masaood is a trusted partner for both public and private sectors in Abu Dhabi.
Aligned with the UAE’s strategy for sustainable growth and economic diversity, Al Masaood provides a wide range of industrial solutions across strategic sectors, including utilities, marine, heavy equipment & machinery, logistics, and modular construction. It also caters to various retail sectors, such as automotive and accessories.
Al Masaood takes pride in its diverse workforce, consisting of employees from over 50 nations. The Group has received recognition as one of Forbes’ Top 100 Arab Family Businesses for three consecutive years. Emiratisation is a top priority for Al Masaood, and the Group actively promotes vocational training programmes to enhance the skills of Emiratis.
We commit to building profitable relationships with our business partners by investing in our community, employees, and customers, in order to make them happy.
Empowered – Encouraged to handle job-related problems by myself, inspired to get creative at work, having the tools, resources, and knowledge to perform the job to the highest standards.
Excellent – Continuous improvement and delivering excellent results in everything I do.
Optimistic – Positive outlook both at work and personal life; an ability to see an opportunity in every challenge.
One Team – Working together with immediate team and wider groups, investing in relationships with others.
Engaged – Committed to achieve company and personal goals and objectives, striving for business and personal success, enjoying work.
The Group partners with British company John Brown Engineering in 1970 to bring the first gas turbine to Abu Dhabi and the Middle East, and with Weir Westgarth constructs the first desalination plant in the UAE.
From it’s inception, the Al Masaood Group has been involved in the commercial development of Abu Dhabi, with the late Ahmed Al Masaood becoming the first president of the Abu Dhabi Chamber of Commerce and the company being the first registered by Abu Dhabi Chamber of Commerce in 1970.
Al Masaood signs strategic new partnership agreement with Volvo Penta.
Al Masaood introduces Datsun cars for the first time in Abu Dhabi before the auto brand becomes ‘Nissan’ in 1986.
Al Masaood is named as the official authorised distributor of Bridgestone Tyres in Abu Dhabi, Al Ain and Madinat Zayed.
Al Masaood opens its first Volvo Penta Service Facility in Abu Dhabi.
Al Masaood Bergum (AMB) is established under the umbrella of Al Masaood Group to deliver high quality modular/prefabricated building solutions.
Al Masaood signs official distributor agreement for UD Trucks in Abu Dhabi, Al Ain and the Western Region.
Al Masaood and MTU Friedrichshafen sign the official distributor agreement for the UAE.
Al Masaood begins distributing Nissan cars in the Emirate of Abu Dhabi.
Al Masaood's Power Division opens the first MTU Sales and After Sales facility in Dubai.
Al Masaood enters into strategic new partnership with Oshkosh in Abu Dhabi, Al Ain and the Western Region.
Projects and Engineering Services Division starts operations as a provider of services to the power, oil and gas and petrochemical industries in the UAE, as well as other Gulf countries
Al Masaood's CV&E Division is appointed as the authorised distributor of Renault Trucks in Abu Dhabi, Al Ain and the Western Region.
Al Masaood's TBA Division signs Rapid Oil Change (ROC) Agreement with TOTAL.
Al Masaood Automobiles is appointed as the authorised distributor of Renault in Abu Dhabi, Al Ain, and the Western Region.
Al Masaood’s ARB Emirates becomes the exclusive distributor of ARB 4x4 Accessories in the UAE.
Al Masaood Automobiles is appointed as the authorised distributor of Infiniti in Abu Dhabi, Al Ain and the Western Region.
Al Masaood's Power Division receives ISO 9001:2008 and OHSAS 18001:2007 certification.
Al Masaood Automobiles opens the largest Nissan Service Centre in the world.
Al Masaood, through its subsidiary, Revolution Accessories LLC, becomes the official distributor of Ducati in the UAE.
Al Masaood is appointed as official distributor of MTU Friedrichshafen for the Kingdom of Bahrain.
Al Masaood Group establishes Masaood Village Facilities Management Company in Mussafah, Abu Dhabi. With a capability to accommodate almost 6,000 tenants, Masaood Village provides best-in-class accommodation to turnkey managers and workers based in Abu Dhabi.
Al Masaood Automobiles receives the Nissan Global Award from Nissan Motor Company LTD, Japan for its remarkable sales performance, outstanding increase in market share and noteworthy customer care.
Al Masaood's TBA Division opens Autoserv facility - Mushrif.
Al Masaood Automobiles inaugurates its highly anticipated Nissan Retail Environment Design Initiative (NREDI) during the grand reopening of its Khalidiya Showroom.
H.E. Masaood Ahmed succeeds the late Abdulla Al Masaood as Chairman.
Al Masaood Automobiles inaugurates its first Certified Preowned Showroom.
Infiniti car brand gained the highest score, ranking No. 1 car brand for customer satisfaction in the luxury automotive segment in the UAE in the inaugural J.D. Power 2018 U.A.E. Customer Service Index Study. The survey results have further cemented Al Masaood’s status as a provider of world-class global mobility solutions and services.
Al Masaood's TBA Division is appointed by BRISA & BSMEA as the official distributor of LASSA Tyres in the UAE.
Al Masaood's TBA Division opens Autoserv facility - Sea Palace.
Al Masaood's TBA Division is awarded by Abu Dhabi Police & ADNOC Distribution as the 1st third-party to launch and operate the Vehicle Inspection Centre at its Al Masaood TBA facilities.
Al Masaood Group launches the Juventus Football Academy in Abu Dhabi.
Al Masaood enters into partnership with Barcelo Hotel Group, its hotel property becoming Occidental Sharjah Grand
Al Masaood Automobiles – Renault Abu Dhabi wins the “Best Sales Performance” award for achieving the highest sales growth in the year 2017.
Al Masaood Group launches ‘Auto Central’ - a multi-brand service and repair centre to provide high quality maintenance at competitive rates in line with best dealership standards.
Al Masaood Automobiles wins the coveted ‘Nissan Global Award 2019 – NSC’. The Award rewards outstanding achievement selected from three different groups categorized by market size, and winners are evaluated based on new car sales volume, growth in market share, and overachievement of the business plan for customer satisfaction in sales and aftersales.
Opening of AutoStop Service Centre specialized in multi-brand tyre and minor car repair services.
Al Masaood becomes a Platinum sponsor of the Special Olympics World Games 2019, that was held for the first time in the Middle East in Abu Dhabi. Partnering with Nissan, Al Masaood supplied a fleet of over 300 Nissan vehicles to transport the athletes, delegations and coaches during the Games, and all events across the UAE leading up to the Games.
Al Masaood Automobiles launches the first interactive e-commerce platform for Nissan in the Middle East, Africa, India and Turkey. The one-stop online shop allows buyers to directly and conveniently purchase new or certified pre-owned Nissan vehicles of their choice from the comfort of their homes.
Al Masaood Automobiles Parts Department receives a special award by Nissan Middle East (NMEF) in commendation of their efforts towards protecting the Nissan brand through IPR activities carried out by the department.
Renault Abu Dhabi scoops the regional “Voice of Customer” award by Renault Middle East for the second half of 2018, in light of its innovative work to enhance customer experience.
Al Masaood Automobiles inaugurates the latest Renault concept store (R-store) and service centre in Abu Dhabi. The R-store is the first of its kind in Abu Dhabi, offering services to the highest standards of quality and efficiency to Renault Abu Dhabi customers.
Al Masaood Auto Leasing is established to provide personalized leasing solutions to both retail and corporate customers, specially designed to meet their individual needs.
Al Masaood Automobiles becomes the first automotive company in Abu Dhabi to receive the ISO 45001:2018 certification from Bureau Veritas – Abu Dhabi, in recognition of its highly effective Occupational Safety and Health (OSH) management system and conformance with ISO requirements.
Al Masaood Automobiles – Renault Abu Dhabi is titled as the winner of the Renault Global Partners Award (P.A.R.I.S Challenge) 2019. Regarded as the highest accolade for Renault dealerships worldwide, the award was granted to Renault Abu Dhabi for its exceptional performance in Sales and Aftersales operations.
